About Us

About SUNITA CHAIN’S PVT.LTD.

Established in 1972,"SUNITA CHAINS" Pvt.Ltd. has emerged as the largest Indian manufacturer,supplier and exporter of imitation and fashion jewelry.Being poineer in the industry,we have over 50 years of hands on experience in manufacturing all kinds of imitation jewellery i.e "White Metal or German silver Anklets, Payals, Chains, bracelets,Toe rings and all types of German silver jeweIlery, Imitation Bracelet, Fashion chains , Rold gold chains, Gold plated chains nd jewellery of highly finished gold polish . We have been accorded as the 'Highest Exporter of fashion Jewelry ' in the country for past many years.

Our fine product portfolio includes wide range of exclusive designs of payals, anklets, chains and bracelets. In The process of manufacturing, we do fine Italian Polish on goods which is specially supervised by us. We also take care for the long care of polish.We offer We used fine quality packing material and also updating the packaging which enhance the quality of goods.

We add over 4000 new designs every year in our portfolio of more than 350,000 styles in jewelry,payals and chains. Our manufacturing is a combination of innovation and cost effective production techniques. We are experimental with design, metal and concept.

We are head-quartered located in the city of Taj, Agra, 100 miles from New Delhi (India). Our manufacturing facilities are spread over 50,000 sq ft, equipped with modern technology and a team of around 500 people.We have a well-equipped unit with new and advanced technology where we produce Imitation jewellery of Worldwide quality. We have a team of professional Designers,R&D Centers and Craftsmen putting in the best efforts to manufacture and deliver the products to meet the several needs of our honored customers.All our jewelry is created and manufactured in-house from the concept of masterpieces to the end items.

Our product specially are chains and anklets which are made by imported machines, designs include curb, Figaro, ball, box, snake, real snake chains, d/c rope chain etc.

 We trust in keeping the Customer pleased by offering them a quick and special range of fashion jewelry in several captivating colors and designs at a different cost. We have an exceptional staff that will be in frequent touch with your company and notifies you about the market styles.

A unique combination of long lasting quality and appealing designs is what sets "SUNITA CHAINS" apart from its competitors. Moreover Lean Manufacturing and TQM principles are implemented at each stage along with frugal engineering to minimize the unnecessary losses and keep the prices aggressive in competitive market of imitation and fashion jewellery

We offer anti tarnish finish by dip process and can plate in flash, Micron gold plating ,Palladium base rhodium plating,rose gold plating,antique silver and gold and Rhod ium plating as well. We also offer E-coating finish on some of our products.

A New Innovation Launched first time in the History of Imitation jewellery Industry (NEWLY ARRIVAL) :

Recently we have launched new product line called "SS SUNITA STERLINGS" tagline as (LOOKS LIKE SILVER,WORKS LIKE SILVER,BUT NOT SILVER) and “RR RAM RAJ CREATIONS” tagline as (AS WHITE AS MILK & LIGHT AS FEATHER ) which has super light weight to super heavy weight and High end style of "10-20 tunch" silver plating in white metal payals by electroforming process (a new concept in the Imitaton jewellery industry)where our main aim is to fulfill the demands of those peoples who cannot afford to wear silver jewellery due to its high price,so our main motive nd aim to fulfill their demands and dream of wearing highly designed jewellery at a very affordable price And "WHITE METAL OR GERMAN SILVER"Jewellery is the upcoming future of silver industry due to increase in silver prices,so our expert and R&D teams experimented this jewellery piece to fulfill the dreams and demands of those who cannot afford to wear silver jewellery and we have a very great success in this and we are serving our customers with our jewellery pieces at a very affordable and cost effective price.

Designed to inspire you :

All our products are designed by our dedicated team with natural appeal in them.

In House Production Facilites :

We have totally In House manufacturing facilities of our finished goods and jewellery from metal casting to wire making to chains via italian and imported machines and all other raw materials required to make our products to finished goods and to last we do fine italian polish on our goods which is specially supervised by us, we manufacture them in our production unit only under one roof, so that we can provide and deliver our finished goods and jewellery to our clients on specific required time and to provide them a better finished quality on our products.

World Class Quality :

We implement Total Quality Management in our manufacturing unit and each lot is delivered after passing rigorous quality test by our R&D AND PRODUCT developments departments.

Our Resources :

The real resources that assist us in making available the finest quality Designer Jewellery is our well-managed infrastructure and superior craftsmanship of a dedicated and skilled team of professionals, which are an indispensable part of our work culture.

R&D DEPARTMENTS:

We have an in house design studio with state of the art CAD and CAM facilities. At present we have 3D printers with capacity to produce print upto 10 inch height. We have a vision to improve day by day. Our team is dedicated to develop any customised solutions for our esteemed clients. We continuously work to improve our products as well as improve our systems to deliver the best in class service to our customers.

Our Policy

Over 50 years we have been creating benchmarks in this industry with dedicated commitment of timely delivery at very stiff competitive prices. We provide personal and intensive customer service. The company's straight forward approach builds trust and confidence with clients.

We guarantee every shipment of our jewelry we supply meets or exceed industry standards for our promise of guaranty of our jewellery made to last for a lifetime with a guaranty polish nd hologram . Our quality control standards require that all our manufactured products are routinely submit to assay-testing for We implement total Quality Management in our manufacturing unit and each lot is delivered after passing rigorous quality test.

Our company also closely monitors the market needs and latest consumer trends in a wide range of countries in order to suit our customer needs, this reflects in the lines of our design products.

We also make effort in reducing the competitive factor among the business entities. With the best training and motivation, our employees designs and maintain the quality with the excision in Market and Research panel.

Your trust is the best way you can help us to serve you better, keep this trust on us.